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Friday, July 11, 2008

Real Estate Discovers CRM, Part 1: Embracing the Idea

In few other industries is the need for a good CRM system as great as in real estate -- a business that employs large sales forces with a need to build lasting client relationships and processes lots of documents. Add to that the need to track property listings, sales leads and referrals, and it becomes clear that CRM is the name of the game in real estate.

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